
SOHO
PERMANENT COLOR
- PPD Free.
- Resorcinol Free.
- Converts to Demi.
- Cruelty Free.
- Made in Italy.
A color line designed by stylists, for stylists. Created by Masters of Balayage, SOHO was inspired by the vibrant energy of NYC's SoHo district—a blend of upscale sophistication and artistic heritage.

NOVA.
9+ Level Blonding Powder.
- Advanced blue toning technology.
- Dust free.
- Rapid lift.
- Anti-stain action.
- Made in Italy.
- Cruelty free.
With results that speak for themselves. Before and after with one application using NOVA.

Hand Tied Extensions
Crafted meticulously at an 11” wide weft that strikes the perfect balance between lush density and remarkable flexibility.
Purposefully thin, this weft design empowers you to seamlessly blend multiple colors and lengths within a single weft, or across several rows, enabling the creation of a truly bespoke and flawless appearance.

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