One-Session Transformation
The Raw Lift Power of Nova 9+
With it's fast, raw lifting power and advanced blue-toning technology, every result is flawless and natural.
Before
Warm Level 6
After
Bright Level 9
NOVA 9+ Blonding Powder
Nova 9+ lifts fast, bright, and clean. With it's advanced blue-tone technology you'll never battle warmth again. But don't take our word for it...
"The lift is UNREAL!!! Like literally i did it on my client the other day level 6 within 20 minutes PERFFFEECCCTT."
"The consistency is literally spot on, and I LOVE how it doesn't swell."
"WOW, NOVA is absolutely amazing! My naturally level 2 hair has never looked this light and beautiful in such a short amount of time."
"Best I've used in years! Perfect smooth consistency, glides on. It's my new go to for EVERYTHING lightening."
One Tube. Endless Possibilities.
Why juggle multiple lines when one tube does it all? SOHO works as both a permanent and a demi, giving you flawless gray coverage, radiant shine, and unlimited creativityβwithout the clutter.
Experience True Luxury.
Handcrafted by Italyβs finest, SOHO delivers affordable luxury. From luminous shine and seamless gray coverage to a natural, no-lines fade, every appointment is elevated by SOHOβs signature scent.
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